Mini Monkey Mafia

NFT Collection (est. 2021)

Mini Monkey Mafia

NFT Collection (est. 2021)

Mini Monkey Mafia

Mini Monkey Mafia

NFT Collection (est. 2021)

My Role

Illustration
Storytelling

Team

Christine Gu
Alex Wolfe

Tools

Figma

Timeline

June 2021 - March 2022

My Role

Illustration
Storytelling

Team

Christine Gu
Alex Wolfe

Tools

Figma

Timeline

June 2021 - March 2022

My Role

Illustration
Storytelling

Team

Christine Gu
Alex Wolfe

Tools

Figma

Timeline

June 2021 - March 2022

Genesis Mafia

120 components

5,000+ unique combinations

Genesis Mafia

120 components

5,000+ unique combinations

Genesis Mafia

120 components

5,000+ unique combinations

Background

This project started where all modern brilliance in crypto begins - Discord. The year was 2021 and crypto was having its moment in tech. Armed with a insatiable curiosity to unravel the mysteries of tokens and NFTs, I took it upon myself to explore the enthralling world of decentralized finance. Upon my quest for knowledge, I had a handful of mutual-savvy friends direct me to who would eventually become my co-founder for this collection, Alex.

At the time, I was looking for a way to better understand the world of decentralized, blockchain projects through hands-on opportunities. Alex had previously founded one other NFT collection and was itching for a new entrepreneurial endeavor. After two (2) whole coffee chats, we decided to combine forces as co-founders and Mini Monkey Mafia was born

Psst! Join the mafia

Background

This project started where all modern brilliance in crypto begins - Discord. The year was 2021 and crypto was having its moment in tech. Armed with a insatiable curiosity to unravel the mysteries of tokens and NFTs, I took it upon myself to explore the enthralling world of decentralized finance. Upon my quest for knowledge, I had a handful of mutual-savvy friends direct me to who would eventually become my co-founder for this collection, Alex.

At the time, I was looking for a way to better understand the world of decentralized, blockchain projects through hands-on opportunities. Alex had previously founded one other NFT collection and was itching for a new entrepreneurial endeavor. After two (2) whole coffee chats, we decided to combine forces as co-founders and Mini Monkey Mafia was born

Psst! Join the mafia

Background

This project started where all modern brilliance in crypto begins - Discord. The year was 2021 and crypto was having its moment in tech. Armed with a insatiable curiosity to unravel the mysteries of tokens and NFTs, I took it upon myself to explore the enthralling world of decentralized finance. Upon my quest for knowledge, I had a handful of mutual-savvy friends direct me to who would eventually become my co-founder for this collection, Alex.

At the time, I was looking for a way to better understand the world of decentralized, blockchain projects through hands-on opportunities. Alex had previously founded one other NFT collection and was itching for a new entrepreneurial endeavor. After two (2) whole coffee chats, we decided to combine forces as co-founders and Mini Monkey Mafia was born

Psst! Join the mafia

Baby Monkey Mafia

Godfather Monkeys

Scavenger Monkeys

Mutant Monkey Mafia

Results

Mini Monkey Mafia started as a passion project for us to bring a sense of cute, fun, and playful elements into what was otherwise a pretty stern financial space. We wanted to invite others interested in NFTs to experience blockchain technologies in a more welcoming and lighthearted manner by focusing in on lore, artistry, and trust. At its peak Mini Monkey Mafia was a symbol for community, growing to over 15,000 Discord members, 10,000 Twitter follows, and selling out in 3 hours.

Results

Mini Monkey Mafia started as a passion project for us to bring a sense of cute, fun, and playful elements into what was otherwise a pretty stern financial space. We wanted to invite others interested in NFTs to experience blockchain technologies in a more welcoming and lighthearted manner by focusing in on lore, artistry, and trust. At its peak Mini Monkey Mafia was a symbol for community, growing to over 15,000 Discord members, 10,000 Twitter follows, and selling out in 3 hours.

Results

Mini Monkey Mafia started as a passion project for us to bring a sense of cute, fun, and playful elements into what was otherwise a pretty stern financial space. We wanted to invite others interested in NFTs to experience blockchain technologies in a more welcoming and lighthearted manner by focusing in on lore, artistry, and trust. At its peak Mini Monkey Mafia was a symbol for community, growing to over 15,000 Discord members, 10,000 Twitter follows, and selling out in 3 hours.